Starting point
Fulfilment is a trust business without a shop window. The only moment the brand becomes visible is the box arriving at the client's customer. And that was exactly where nothing was.
The box is the shop window. So the brand belongs on the box.
Execution
The decision
A symbol that holds up at four centimetres on a shipping label just as well as on a warehouse wall, and brings along the cube the whole business turns on.
What we decided against
Against a picture mark with gradients and depth. In single colour thermal print on corrugated board, nothing of it would have survived.