
Starting point
Lithium batteries for motorhomes are sold through data sheets. Everyone quotes the same figures, everyone looks the same. Standing side by side on the shelf and in the shop, the only difference left is price, a contest nobody wins.
The label is the data sheet. Not next to it, on it.
Execution





The decision
The purchase should be decided at the product, not on a comparison site. So the data sheet belongs on the label: capacity, cycles, operating temperature, BMS, readable at the shelf without a brochure. Plus shop, content and a battery management app of its own.
What we decided against
Against a quiet, beautiful label. It would have looked better in a portfolio and sent the battery straight back into the price comparison.