Many round lids in cream, green, red and blue with gold constellations and sign names, seen from above
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Brand, packaging & imagery

AstroPlants

Plants & astrology

Starting point

Plant seeds matched to your star sign, but nowhere does it say which plant hides behind which sign. Anyone who sees the result on the packaging buys a picture instead of a promise. So the secret here is not decoration: you plant, you tend, and only the growing reveals what you are raising.

Plant and Grow. You choose your star sign, plant the seed, and grow together with your plant until it shows itself.

Execution

ASTROPLANTS wordmark in spaced capitals
Wordmark
Colour system: twelve lids grouped by the four elements
Colour system: twelve signs, four elements
Many lids in cream, green, red and blue with gold constellations
The twelve signs as a family
Cancer lid in blue grey with a gold embossed constellation
Cancer lid, gold embossing
Leo tin in burgundy with an embossed diamond pattern, from the side
Leo tin, side view
Aquarius tin on black stone against light silk with green leaves
Light setting, Aquarius
Tin beside a black marbled gift parcel with a gold ribbon on dark silk
Dark setting, gift

The decision

The lid carries the star sign, not the plant. You decide with what you are, and you stay with it because you want to see what comes of it. The packaging keeps the secret, the plant delivers it.

What we decided against

Against an astrology look and against the plant on the lid. Moons, purple and glitter would have turned the secret into a cliché, and a picture of the plant would have given it away before the seed was in the soil.